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Commodore International, Incorporated
In the annals of computer technology, the case of Commodore International, Incorporated is a most curious case. On the corporate side, there was a lot of strange and even ridiculous melodrama that ultimately lead to the company’s downfall. Technology-wise, Commodore computers were long-time market leaders that have beaten every rival in popularity.
The 80s’ were the Decade of Commodore, what with its best-selling C-64 culminating in the advanced Amiga series. However, corporate mismanagement so crippled the company that despite its leadership status in the industry within a few more years it was being chopped up and sold to pay off creditors.
For most people coming of age during the 1980s, the C-64 was their introduction to the world of computers and information technology. Data was at first stored on cassette tapes, then 5.25-inch floppy disks soon thereafter. By the time of the Amiga 500′s debut in 1987, 3.5-inch diskettes were becoming the norm. Thus the technology almost literally grew up with the kids who nowadays still gather in users’ groups to remember the machines fondly.
The C-64 was a 17 million-unit bestseller because Commodore hit upon the strategy of selling its products through common consumer retail outlets and not just specialty computer shops. It could also be plugged directly into ordinary television sets without any special hardware or modification. And it had the largest software library of any personal computing system of its time, with well over 10,000 titles available that spanned any variety of application types and genres. Demo software was also first popularized through the C-64, which made home computing mainstream.
The later Amiga series saw a history almost as stellar, though by this time corporate intrigues back at headquarters doomed whatever innovation engineers at Commodore Business Machines, its research and development arm, could cook up. This is why the C-64 and the Amiga 500 continue to inspire to this day, with emulators and software available on platforms as varied as Nintendo’s Virtual Console and Apple’s App Store.
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